Family Planet, Haiyan Fu, and Due Lombardi at the Restaurant are among the protagonists of the promotional activities carried out in synergy by the Province of Sondrio, APF Valtellina, and the Chamber of Commerce of Sondrio.

October 21, 2025 – The promotional activities of the national campaign for Valtellina in view of the Milan Cortina 2026 Winter Olympic Games continue, developed in synergy by the Province of Sondrio, APF Valtellina, and the Chamber of Commerce of Sondrio.

The digital world, and in particular social media, continues to be among the protagonists of communication actions.

After hosting Mattia Asperti and Dino Lanaro last July, other content creators were welcomed to Valtellina in recent weeks who, with the support of the tourism consortia and the Quality Agro-Food District of Valtellina, were able to experience and narrate numerous experiences in the area.

Family Planet, a blog dedicated to family travel with children, spent a weekend in Media Valtellina.

In Aprica, they visited the Ski Museum and spent a day at the Pian di Gembro Reserve, enjoying a picnic with local typical products.

In Tirano, the family explored the historic center and the Sanctuary of the Madonna di Tirano, concluding the day with a traditional dinner featuring pizzoccheri, sciatt, taroz, and other Valtellinese specialties.

Here is the reel: https://www.instagram.com/p/DPoniNdDJem/

Also in Media Valtellina, but in Grosio, Haiyan Fu, an Italian-Chinese mother and content creator who shares her family life, was a guest.

After a walk in Val Grosina, she visited the Park of Rock Engravings and Villa Visconti Venosta, two of the main cultural sites in the area.

Here is the reel: https://www.instagram.com/p/DPwZuKUDL5s/

The Sondrio and Valmalenco territory welcomed Due Lombardi al Ristorante, a couple of content creators connected to the world of food and wine.

Their experience began with a lunch at Rifugio Palù in Valmalenco, featuring polenta taragna, and ended with a gourmet dinner at Ristorante Cà d’Otello in Tresivio.

Here is the reel: https://www.instagram.com/p/DP4D3GHCNGk/

All the involved profiles have already shared stories and reels on their channels, content that will also be the subject of sponsorship campaigns on the official Valtellina profiles.

This way, it is possible to directly reach the communities of various influencers, intercepting new potential target audiences and highlighting the many peculiarities of Valtellina.

The narrative also aims to reinforce the prominent role that the territory will have during Milan Cortina 2026.

In the coming weeks, the national promotional campaign will continue with the arrival of new content creators and the realization of further communication activities, including specific editorial projects.