The world of weddings is no longer what it used to be.

And thank goodness for that.

Today, it is a universe in continuous evolution, where every detail makes a difference.

And the over 100 hairdressers who participated in the first Italian event entirely dedicated to the Wedding Destination Day on April 28th know this well, held at the Wella Studios in Milan.

A full immersion reserved for industry professionals.

Among the undisputed protagonists of the day was the team from MoreschiUp, the academy born from Look Center in Sondrio, which is becoming an increasingly important reference point for training in hairstyling, now also when it comes to weddings.

From 10 AM to 4 PM, the air was filled with innovation and professionalism.

The participants – coming not only from Lombardy but also from other regions – were able to attend a true training program that covered all aspects of the wedding world: hairstyles, treatments, accessories, looks, trends, but also dresses (courtesy of Atelier Eme) and ceremony etiquette, expertly narrated by wedding planner Giorgia Fantin Borghi.

A structured and intensive program that sparked great interest among the participants, who were attentive to new trends in the wedding sector.

The technical part related to hair, the skilled hands that style, shape, cut, and create the look... that was taken care of by MoreschiUp.

Those who know them understand that behind this name are years of study, updates, and dedication. MoreschiUp does not just teach how to create a blow-dry: it forms hairdressers who know how to work with seriousness and professionalism.

That’s why their method is appreciated. Because it is concrete, modern, and above all shared.

The satisfaction of the team was tangible. After years of experience in salons and backstage, they can finally “give back” something to the industry, passing on what they have learned with passion and generosity.

Gianfranco, Gabry, Marina, Matteo, and Federica, the team from MoreschiUp, do not stop here.

MoreschiUp is not just an academy, it is a guarantee.

If you are a hairdresser or work in the industry and want to keep up with the trends, if you seek a style that enhances people (not just hair), if you really want to grow… well, you know where to look.

And maybe one day you could say: “I was there”, at one of the first events that changed the way of seeing the world of wedding hair.