Trekking and cycling tourism in Valtellina: new informational materials available

APF Valtellina presents updated brochures and maps for the Cammino mariano delle Alpi, the Sentiero Valtellina, and the Ciclabile Valchiavenna, available online and at the infopoints.

Valtellina in the Mediaset program - Drive Up

The Drive Up program has filmed new segments in the province of Sondrio. Airing on Italia Uno on October 11th and 18th, featuring cars tested in spectacular locations.

“Autumn, experiences that warm the heart”: here is the autumn issue of Valtellina Vacanze

The autumn issue of Valtellina Vacanze is available: events, traditions, and stories from the area between Sondrio, Lake Como, and Grigioni. Browse it online.

The promotion of Valtellina through the major trade fairs.

APF Valtellina participates in the main trade fairs, from Rimini to London, to enhance the tourist offer of the area in view of Milan Cortina 2026.

The Valtellina told by content creators: the campaign towards Milan Cortina 2026 continues.

The promotional campaign for Valtellina is continuing in anticipation of Milan Cortina 2026: social media and influencers are sharing the territory through authentic experiences.

APF Valtellina participates in WTM London

From November 4 to 6, APF Valtellina will participate in the World Travel Market in London. On November 5, there will be a joint event with Lake Como to promote a tourist area of excellence in view of Milan-Cortina 2026.

“Next Sport Generation”: Valtellina is getting ready for the Games with its youth

The “Next Sport Generation” project kicks off in Valtellina: thousands of students involved to promote Olympic values and strengthen the bond with the territory ahead of the 2026 Winter Games.

Valtellina rides strong: the data from the Cycling Tourism Project of the Province of Sondrio 2025 has been presented.

Cyclotourism in Valtellina continues to grow. The 2025 report has been presented: events, data, news, and projects for the future, including Tour de Suisse and Coppa Italia Downhill.

Olympic preparations: Valtellina is "dressing up" for Milan Cortina 2026

APF Valtellina promotes the territory in anticipation of the Milan Cortina 2026 Olympics with a scenic installation in Talamona and banners throughout the province of Sondrio.

Valtellina presents its winter tourism offer in Milan.

During a press event in Milan, Valtellina presented the winter season 2025-2026, in anticipation of the Milan Cortina 2026 Olympics. Tradition, sports, and flavors were the main characters.

Valtellina at Artigiano in Fiera

From December 6 to 14, Valtellina will be present at Artigiano in Fiera 2025 with typical products, tastings, and tourist promotion in view of the Milano Cortina Olympics.

Tourism forecasts for the first months of the winter season

The IODAH platform, adopted by APF Valtellina, confirms the strong tourist interest in the province of Sondrio with positive data on demand, prices, and online reputation.

Drive Up returns to Valtellina

On Saturday, December 13 at 1:45 PM on Italia Uno: new episode of Drive Up with Dj Ringo on the Ford Ranger between Castel Masegra, Scarpatetti, Poggiridenti, and Postalesio. Panorami Sondrio as protagonists, in replay on Mediaset Infinity.

Winter, up the curtain. The show begins: here is the winter issue of Valtellina Vacanze.

The winter issue of Valtellina Vacanze is available: a special edition dedicated to the Milano Cortina 2026 Winter Olympic Games, featuring sports, nature, traditions, and excellences of the province of Sondrio.

Milano Cortina 2026: APF Valtellina invites the press to discover the territory

Valtellina at Motor Bike Expo 2026

APF Valtellina at the Motor Bike Expo 2026 in Verona (January 23-25) presents the Passo San Marco and the tourism offer on two wheels. Discover the initiatives dedicated to riders and bikers.

Milan Cortina 2026: the APF Valtellina events with the press

APF Valtellina presents the territory in Milan and Bormio with tastings of DOP and IGP excellences for journalists during the Winter Olympic Games

Valtellina Winter Events from February 6 to 22: the Olympics in Sondrio in Garibaldi Square

From February 5 to 22, Sondrio hosts the Valtellina Winter Events: Olympic live broadcasts, shows, guests, music, and gourmet dinners in Piazza Garibaldi.

APF Valtellina participates in the BIT in Milan

APF Valtellina participates in the BIT - International Tourism Exchange from February 10 to 12 at Fiera Milano Rho. Discover tourism in the province of Sondrio at the Regione Lombardia stand.